With the change of time, the marketing tools of business
are also changed. Like advertising on Tvs, radios, newspapers and other similar
mode of communication, marketing on the internet has been widespread in all
over the world. Some latest tools of marketing business on the internet are:-
1.
Social media
marketing:-
It targets multiple customers by advertising on social
networking sites, website banners, pop-up ads and much more. The ethics of
social media help a lot as it doesn't disclose the personal information of the
business. Through this, you can track the volume of visits, leads and customers
to a website from the individual social channel.
2.
Instant Messaging:-
Instant Messaging also used as a marketing tool because it
is fast, provides easy interaction with customer, reliable and much more
benefits. Instant messaging tools offer the services of sending bulk messages
to the client within a period of time. For example Whatsapp marketing services use to promote Weekly Coupons and daily specials of the client's
business.
3.
Email Marketing:-
It is an inexpensive Marketing tool to advertise your
business product and services. It is suitable for the E-commerce businesses and
produces a higher response rate than traditional mails. Its main purpose is to
enhance the relationship between the customer and the merchant.
Through these marketing tools, you can track the status of
your advertising messages like delivered or not.
